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Optimized CRM to automate flows and drive incremental revenue while providing a full view of marketing efforts.
Optimized user experience through site enhancements to drive a higher conversion rate.
Consolidated tech stack and optimized email design, flow, and segmentation to reduce churn and increase repeat purchase and revenue from email.
Introduced a campaign strategy that utilizes segmentation and automated communication strategy that enrolls contacts based on behavioral data collected.
Created a cohesive campaign strategy including flow automations and segmentation to grow customer loyalty based on interests and behavioral data.
Implemented quick wins to optimize website performance and increase conversions, AOV, and site speed.
Upgraded Shopify theme to enhance overall site performance including site speed and user experience optimizations to increase conversion, specifically through mobile.
Created a multi-faceted strategy that streamlined mega-menu, revised brand positioning, optimized conversion on key landing pages.
Developed ecommerce strategy with a focus on website infrastructure, customer journey, and website architecture to support an intuitive hierarchy.
Identified key opportunities of growth, increased level of sophistication for email automation, tested algorithms and introduced Al-oriented approach to products.
Migrated legacy ecommerce system onto Shopify Plus, modernized digital infrastructure, ecommerce platforms, and IT data migration. Implemented new Business Intelligence tools to allow for improved marketing attribution and product performance metrics.
Collaborated on new Shopify site and Klaviyo implementation. Created a custom audience capture solution, and optimized marketing automations and customer communication flows.
Conducted extensive audit including user experience through the lens of both qualitative and quantitative data in addition to performance audits. Upgraded Shopify theme to optimize user experience.
Deep dive into internal systems and processes, suggesting and implementing solutions and building visibility around customer identity. Built data and tech infrastructure across sponsorships, ticketing and fan experience to drive better engagement and implemented a systematic lead nurturing campaign.