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Optimized conversion rates and traffic flow with comprehensive testing and navigation strategy

The Problem

MeatEater houses four brands + a content hub within their shared checkout. Based on the complexity of the infrastructure, testing and learning prior to implementation is critical for success.

The Solution

  • Created a Robust Testing Roadmap outlining conversion rate opportunities based on level of effort and level of impact.
  • Increased product views and maximized traffic flow deeper in the funnel
  • Increased add to cart rate with improved product detail page functionality
  • Increased traffic across brands with a revised navigation strategy



increase in total monthly conversions


decrease in website bounce rate


increase in session duration