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Red Bull Records

Maximized marketing capabilities with Dotdigital by streamlining personalized fan communication

The Problem

Red Bull Records, an established, leading force in the record label industry, was unable to engage and connect with their loyal fans due to an outdated and antiquated technology infrastructure.

The Solution

  • Extensive research to determine an owned marketing platform that could provide Red Bull with the robust capabilities needed to drive audience engagement. Fireside played a crucial role in the onboarding and integration of Dot Digital, ensuring a seamless transition and maximizing the potential of the platform for Red Bull Records
  • Dotdigital provides robust capabilities to collect and utilize relevant first-party data for both the brand and its artists. This enabled Red Bull Records to build a more streamlined, effective, and personalized form of communication with their active and engaged fan base