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CASE STUDY

Jen Hatmaker

Improving retention and tech stack for podcaster, author, and presenter Jen Hatmaker

The Problem

Jen Hatmaker is a DTC brand with multiple offerings - monthly book club subscription box, online-ecourse, shop store and in-person events. With multiple technologies speaking to the customer and improper segmentation, they faced poor conversion rates, email engagement and overall list growth.

The Solution

  • Launched 8 new flows with segmentation
  • Optimized email design and content
  • Launched a highly segmented and tailored email capture pop up
  • Set up evergreen list cleaning strategies

Results

61%+

increase in total monthly conversions

168%+

increase in email capture submission rate

15+

segments for personalized campaign messaging