Jen Hatmaker is a DTC brand with multiple offerings - monthly book club subscription box, online-ecourse, shop store and in-person events. With multiple technologies speaking to the customer and improper segmentation, they faced poor conversion rates, email engagement and overall list growth.
- Launched 8 new flows with segmentation
- Optimized email design and content
- Launched a highly segmented and tailored email capture pop up
- Set up evergreen list cleaning strategies