The Problem
r.e.m beauty is a makeup line designed by celebrity Ariana Grande. The products are available DTC but also within retail stores. Their owned marketing efforts were lacking foundational onboarding touch points resulting in a disjointed user journey.
The Solution
- Optimized lead capture to 1) help grow the database and 2) collect shoppers product interest to fuel a personalized onboarding experience
- Enhanced welcome flow to increase brand education and personalized product recommendations
- Launched 5 foundational flows
- Develop a robust segmentation strategy for tailored campaign outreach
