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Lingua Franca

Optimized user engagement and brand identity through custom Shopify theme, site revamp, and strategic user journey planning

The Problem

Lingua Franca, a luxury brand offering custom embroidered apparel + high-end Ready-to-Wear, had a website that poorly presented its primary offerings and value proposition - making product exploration difficult and ultimately resulted in lower customer engagement and sales.

The Solution

  • Selection + development a Shopify theme tailored to the brand's data, integrating advanced merchandising strategies and UX/CRO best practices for enhanced user engagement
  • Comprehensive revamp of web pages and site navigation, including strategic wireframes and user journey planning
  • Strengthened the alignment of the website’s design with the brand’s core identity for a cohesive online presence



increased revenue post site launch


increased conversions


conversion rate


increased add to cart rate