Our Story

For 16 years, we’ve been obsessed with technology’s ability to make businesses more measurable, more efficient, more effective. We’ve focused on pulling levers, tweaking dials, pushing pixels all in the name of optimization. And we’re damn good at it.

But all this time we’ve been motivated by something larger – something beyond the data, the reports and the analytics. Because while numbers excite, it’s the relationships that inspire.

Fireside is at the intersection of digital and human, technology and touch. That place where qualitative actions have quantitative results. We are unique in our ability to use cold, hard digital tools to unlock the warmth of a relationship.

Our Principles

We are built on trust, growth, and results

We modernize growth-oriented businesses for the digital world through a variety of tailored digital services. Our focus is to help build thriving, profitable businesses through a data-driven approach to strategy and marketing technology.

There’s no point filling up a bucket with water if there are a bunch of leaking holes in it. Often times this is exactly what your website is doing - leaking conversions.
We drive performance + profit by optimizing existing marketing efforts, leveraging intelligent strategy to find pathways for increased repeat purchases from your customers.
Sometimes you just need help from an expert. We build internal marketing structure and source best-in-class talent to complement your existing teams to outperform your competition.
We optimize your marketing technology to improve your efficiency, lower your costs and improve customer lifetime value.

Why partner with us

Revenue is sitting right there

Rather than engaging a new marketing channel in search of new customers or better traffic with questionable returns, we engage your existing traffic and email list through better strategy and technology to generate revenue that your current marketing is missing.

Digital Made Personal

Understanding that each customer & client is unique through their own lens is at the foundation of what we do. We work collaboratively with our clients to tailor solutions to their needs whilst powering connections with their customers.

Proven Track Record

We have created some incredible outcomes for some of the most recognisable brands- what can we create with you and yours? Schedule a consultation and we will talk you through the opportunities that exist when we pair your brand with tailored infrastructure and marketing strategy.

MEET THE TEAM

Our expert team is excited to collaborate with you

With our collective backgrounds from Victoria Secret to the NFL, we apply our experience and expertise strategically to every single project.

Drew founded Fireside in 2007, growing the agency from a one-man shop to a globally recognized digital agency. He’s happiest playing basketball or climbing the Peloton leaderboard.

Drew Himelcontact
Founder/CEO

Katlyn has spent over a decade in the digital marketing space helping a multitude of diverse brands, D2C and B2B in a wide range of categories including apparel, automotive, beauty/wellness, food/beverage, financial services and sports. Katlyn is responsible for overseeing client services and assuring top notch client communication and satisfaction.

Katlyn Plummercontact
Head of Accounts

Angie is a Jax native, passionate about travel, charcuterie, and camping. The proud supervisor of 2 rambunctious boys, 1 awesome husband, and a lover of all things dogs.

Angie Speascontact
Head of Operations

Erin is a New Jersey native, UConn grad and Victoria’s Secret alum who traded concrete for the sun & sand. She loves dinner dates with her husband, hanging with her daughter and rescue pup. Reading, running, the ocean, the Yankees, and a glass of pinot noir are a few of her favorite things.

Erin verDorncontact
Head of Strategy

Lizzy is a Jax native, FIT alumni, and former fashion publicist who traded fashion week for island time. She loves the beach, spending time with family and friends, coffee and above all else, a strong margarita.

Lizzy Brownellcontact
Senior Account Manager

Caroline is a New Jersey native, proud UGA alum and New York City resident. She loves spending time with family and friends, being outdoors and, of course, Georgia Football. On any given Saturday, you can find her searching for the city’s best burger, walking the West Side Highway, or taking pictures of the skyline.

Caroline Martinocontact
Senior Account Executive

Originally from Virginia, Kelsey is an FSU alum and has found her home in Jax with her two rescue pups, Ace and Maverick. She is a lover of all things outdoors, dirty chai lattes, and therapeutic shopping sprees. In her free time, she loves exploring local Jax culture and finding new places to hangout!

Kelsey Litchfieldcontact
Senior Account Executive

Olivia is originally from Tampa, lived in Birmingham for a few years, and then realized how much happier life is at the beach, so she moved to Jacksonville in search of sunshine. She is a creative and logistical thinker that loves to merge innovation with a strategic plan.

Olivia Hessingercontact
Retention Strategist

Matt has spent over 20 years building digital experiences and providing intuitive connections between brands and consumers. As a Jax Beach resident, his days are spent on the water surfing and fishing or just hanging at the beach with the fam.

Matt Schulercontact
Solutions Engineer