The Problem
Strut Health, an emerging competitor in the Telehealth space, was driving significant traffic and interest to their brand, but struggled to convert traffic and leads into subscribers through their existing email strategy.
The Solution
We built a campaign strategy that includes flow automations that continue to properly nurture and communicate with the database to grow a loyal customer base. We created an automated communication strategy that enrolls contacts based on behavioral data collected.
The Results
Through introducing a campaign strategy that is cohesive with the existing marketing strategy, but utilizes segmentation to cater to the database based on interests and behavioral data, we increased open rates and overall revenue.
- Increased revenue from email 65%
- Increase email open rates 36%
