Fireside is an eCommerce consultancy helping companies navigate the complexities of ever-changing technology and customer demands to lower overall acquisition costs and increase customer lifetime value.

The first step to any engagement is to understand your strategic goals, and current challenges fully. Through a data-informed roadmap, open communication, and continuous iteration we carve out your unique path to success in partnership.

Technology & Infrastructure

We optimize your marketing technology, improve your efficiency, and lower costs

  • eCommerce Platforms (Shopify, WordPress)
  • Tech stack & Analytics consulting
  • Internal team infrastructure
  • Agency Augmentation
  • Website Design & Development Strategy

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Revamped eCommerce infrastructure, enhanced customer insights, and boosted wholesale revenue through strategic partnerships and technological upgrades
Enhanced fan engagement by overhauling systems, implementing solutions, and nurturing leads
Maximized marketing capabilities with Dotdigital by streamlining personalized fan communication
Enhanced content-commerce strategy, streamlined brand structure, and optimized conversion for improved shopping experience
Optimized conversion rates and traffic flow with comprehensive testing and navigation strategy
Optimized user engagement and brand identity through custom Shopify theme, site revamp, and strategic user journey planning

User Experience Design & Research

We leverage data and insights to lower costs of acquisition and increase revenue per user.

  • Conversion rate optimization (CRO)
  • User Journey Mapping
  • Traffic Analysis & Landing Page Strategy
  • A/B Testing
  • Reporting & Dashboards

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Customer Retention

We develop lifecycle and retention marketing strategies to help improve customer lifetime value, reduce churn and build community.

  • Email Marketing + SMS Management (Klaviyo, Attentive, Hubspot)
  • List Segmentation & Personalization
  • Lead Capture & List Growth
  • Loyalty, Membership, & Subscription Strategy
  • CRM & CDP Advisement

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Optimized technology and messaging by consolidating tech stack, launching segmented flows, and enhancing delivery management with Recharge SMS
Revamped lead capture and welcome experience with personalized onboarding, enhanced education, and tailored campaigns with robust segmentation
Enhanced email deliverability and engagement through ESP migrations, list cleaning, IP re-warming, customer onboarding, and winback strategies
Implemented new segmented email flows, enhanced design and content, launched targeted email capture, and implemented evergreen list cleaning strategies

Product Strategy & Monetization

We collaborate with your team to monetize your current product offering and ideate on ways to drive additional growth.

  • Promotional Strategy
  • Merchandising
  • Product Advisement

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