The LA Charges had 16 different tools capturing data and insights with no strategy to align the data around their core customer. With no data point of contact in one CRM, they had trouble with generating qualified leads, and for the ones they had, there was no internal process in place for managing the leads.

We began with a transaction focused effort for Single Game tickets, leading to a full deep dive into their systems and processes, suggesting and implementing solutions and starting to build visibility around customer identity. We built data and tech infrastructure across sponsorships, ticketing and fan experience to drive better engagement for their 350,000 fan database. We implemented a systematic lead nurturing campaign to send pre-qualified leads to the sales team.