The Problem
The LA Charges had 16 different tools capturing data and insights with no strategy to align the data around their core customer. With no data point of contact in one CRM, they had trouble with generating qualified leads, and for the ones they had, there was no internal process in place for managing the leads.
The Solution
We began with a transaction focused effort for Single Game tickets, leading to a full deep dive into their systems and processes, suggesting and implementing solutions and starting to build visibility around customer identity. We built data and tech infrastructure across sponsorships, ticketing and fan experience to drive better engagement for their 350,000 fan database. We implemented a systematic lead nurturing campaign to send pre-qualified leads to the sales team.
The Results
Through organizing internal systems and processes while building infrastructure focused on driving engagement, we drove $2.2M in ticket sales and generated over 160k leads.
- Drove $2.2M in ticket sales in 6 weeks, Trackable and measurable ROI across ticket sales and other KPIs, segmentation and insights driving marketing efforts across the different channels. 300K fans acquired.
- 162,896 leads generated
- $5M + on paid advertising
