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Consolidated tech stack and optimized email design, flow, and segmentation to reduce churn and increase repeat purchase and revenue from email.

The Problem

MUD/WTR is one of the fastest growing DTC brands in the market today but was starting to experience customer drop-off and churn for their subscription based product. They had 9 separate technologies speaking to the customer and didn’t have proper segmentation in place for their email marketing.

The Solution

To streamline MUD/WTR’s technology and customer messaging, we consolidated their tech stack through Klaviyo and launched 18 new flows with segmentation and simplified design and content for emails. To control delivery and fulfillment notifications we launched Recharge SMS.



Reduced churn


Increased repeat purchase rate


Increased revenue from email