Drive more revenue from your existing audiences and customers.
As Featured In.





Who We Are.
When it comes to your digital no stone should be unturned. Introducing Fireside - We are a relationship-first consultancy that partners with companies to innovate their eCommerce and drive greater revenue for a more profitable business. Think of it as a smarter approach to scaling revenue.













Our Services.
We modernize growth-oriented businesses for the digital world through a variety of tailored digital services. Our focus is to help build thriving profitable businesses through a data-driven approach to strategy and marketing technology.
Customer Retention & Reengagement
Increasing the lifetime value of your customers has a palpable flow on effect to the rest of your business. We drive performance + profit by optimizing existing marketing efforts, leveraging intelligent strategy to find pathways for increased repeat purchases from your customers.
eCommerce Consulting
Sometimes you just need help from an expert. We build internal marketing structure and source best-in-class talent to complement your existing teams to outperform your competition.
Conversion Rate Optimization
There’s no point filling up a bucket with water if there are a bunch of leaking holes in it. Often times this is exactly what your website is doing - leaking conversions. We obsess over every detail of your website to improve marketing efficiency, hit KPIs, and drive higher conversion rates.
Digital Platform & System Infrastructure
We optimize your marketing technology to improve your efficiency, lower your costs and
improve customer lifetime value.
Client Studies.
Our Clients.
We exist to achieve full potential. Uniquely positioned to solve tough problems - We believe through innovation and supportive cultures, excellent outcomes are destined to be achieved.












Our Leadership Team.
We exist to achieve full potential. Uniquely positioned to solve tough problems - We believe through innovation and supportive cultures, excellent outcomes are destined to be achieved.
Drew founded Fireside in 2007, growing the agency from a one-man shop to a globally recognized digital agency. He’s happiest playing basketball or climbing the Peloton leaderboard.
Drew Himel
Founder/CEO
Katlyn has spent over a decade in the digital marketing space helping a multitude of diverse brands, D2C and B2B in a wide range of categories including apparel, automotive, beauty/wellness, food/beverage, financial services and sports. Katlyn is responsible for overseeing client services and assuring top notch client communication and satisfaction. With her career solely being on the agency side, she knows exactly how best to manage agency + client relationships.
Katlyn Plummer
Head of Accounts
Angie is a Jax native, passionate about travel, charcuterie, and camping. The proud supervisor of 2 rambunctious boys, 1 awesome husband, and a lover of all things dogs.
Angie Speas
Head of Operations
Erin is a New Jersey native, UConn grad and Victoria’s Secret alum who traded concrete for the sun & sand. She loves dinner dates with her husband, hanging with her daughter and rescue pup. Reading, running, the ocean, the Yankees, and a glass of pinot noir are a few of her favorite things.