Lead Generation

Black Friday, Cyber Monday, Digital Marketing, E-Commerce, Email Marketing, Lead Generation, Lead Nurturing, Mobile Marketing, Strategy

Making the Most of Q4 Sales

Any brand can implement a Q4 strategy and see sales soar throughout the holidays, but only some know what to do with those increased sales, customers, and data. The ability to make the most....

Lead Generation, Website Performance

Lead Capture Forms: The Vital Metric That Your Visitors Hate

This is a guest post by PCR contributor Nick Rojas. Lead-capture forms, we’ve all seen them, those annoying little boxes that show up on the many web pages we visit, asking us to divulge....

Advertising, Branding, Digital Marketing, Lead Generation

How to Create a Winning Brand for a Local Services Company

For business owners in many local services industries, word of mouth is one of their strongest marketing tools. If you’re in, say, the HVAC business, you are certainly aware of this and probably receive....

Content, Digital Marketing, Lead Generation

Why Being a Know-it-all Can Help Your Business

You arrive at friend’s cocktail party and notice quite a few people whom you do not know. Then, in between mixing a gin and tonic and dabbing a few chips into the artichoke dip,....

Digital Marketing, Lead Generation, SEM, SEO

How Contractors Can Get The Most Out of Angie’s List

For business owners in many industries, word of mouth is one of their strongest marketing tools. If you’re a contractor, you are certainly aware of this and probably receive calls from referrals on a....

Content, Digital Marketing, Lead Generation, Lead Nurturing, SEO

9 Elements of a Lead-Generating Website

We’ve seen it before. A company has a really great-looking website with all of the relevant information. But it’s not doing anything. It’s just sitting there, hanging out in cyberspace.....

Advertising, Inbound Marketing, Lead Conversion, Lead Generation, SEM

7 Reasons to Break Up with Yellow Pages

With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to....

Content, Digital Marketing, Inbound Marketing, Lead Generation, PCR Agency, Web Traffic

To Blog or Not To Blog?

Four Common Objections Exposed! In this day and age that should seem like an obvious question, but we still get prospects and clients that ask and are skeptical if blogging will be effective for....

Call to Action, Content, Digital Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, PCR Agency

Best Practices for Effective Calls to Action

CTAs are One of the Most Critical Inbound Marketing Tools We’ve discussed calls-to-action in relation to their corresponding landing pages, and as part of a larger inbound marketing strategy.....