The Power of Pinterest

This is a guest post by Ivan Serrano. To check out more of his inforgraphics and marketing content, click here

With big fish like Facebook and Twitter dominating the social media sphere, it’s hard for new social media sites to make a splash. While a lot of sites have failed to stick around, some prove themselves to be just as impactful as the big ones. Case and point, Pinterest.

Pinterest has become so relevant that top editors at magazines are now using it to leaf through pins and find out what consumers may be looking for, or what is trending subliminally. It is the “brain food” for editors; the digital billboard to look at and see what consumers are liking, what’s getting attention, and what isn’t. For businesses looking for selling points, Pinterest is a hidden jackpot.

A lot of companies fail to value Pinterest because they don’t know how to use it, but if you do a little bit of homework, you’ll be surprised by the following you can get, especially on a variety of different brands. It a litmus test of pre-tested products; it indicates what is likely to sell, and what won’t. Here’s how to become a Pinterest warrior.


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