The Problem
WLDKAT is a quickly emerging clean beauty brand who found themselves with a website that was hindering their ability to sell direct to consumer due to an abundance of unnecessary coding that was previously applied to their Shopify theme.
The Solution
Through an extensive audit including user experience through the lens of both qualitative and quantitative data in addition to performance audits, Fireside was able to recommend and implement a theme upgrade that would ultimately lead to a frictionless user experience.
The Results
Through implementing an updated Shopify theme and improving use experience, we saw increased conversion rates and session durations and decreased bounce rates.
- Increased conversion rate by 1.04%
- Decreased bounce rate by 8%
- Increase average session duration by 1 minute, 7 seconds
