Stella Cove is a high fashion children’s swimwear brand whose objective was to have as much of a presence in the direct to commerce space as they have in the wholesale world.
Through an extensive audit including user experience through the lens of both qualitative and quantitative data in addition to performance audits, we recommended and implemented a theme upgrade that would ultimately lead to a frictionless user experience.
Through streamlining the user experience, theme upgrade, and engaging partners to enhance overall site performance we increased conversion rates and AOV.
- Increased mobile conversion rate by +7.2%
- Increased AOV by +9.8%
- Increased mobile add to cart rate by +22.4%