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CASE STUDY

SheFit

Implemented quick wins to optimize website performance and increase conversions, AOV, and site speed.

The Problem

SHEFIT is one of the Inc. top 100 fastest-growing privately held companies. They needed to quickly optimize the user experience of their website heading into the holiday season. They had 60+ scripts on their website and a very disjointed checkout process with slow site speeds.

The Solution

We completed a comprehensive UX audit of their website and introduced lazy load, compressed imagery on the website, and removed extra scripts. We also provided wireframes to update the homepage, PDP and PLP.

Results

25%+

Increased website conversion

22%+

Increase AOV

36%+

Increased site speed