Red Apple is the leading brand in selling online fireworks but struggled to convert purchasers with their existing email strategy.
We built a flow automations strategy that continues to properly nurture and communicate with the database to grow a loyal customer base. We also utilized segmentation to cater to the database based on interests/behavioral data and added Red Apple branding throughout all email comms.
By creating a campaign strategy that is cohesive with their existing marketing strategies and utilizing segmentation, we increased traffic from all marketing channels and overall revenue from email.
- Increased revenue from email by 20%
- Increased browse abandonment email revenue by +1,000%