We turn traffic & databases into repeat customers & brand advocates.

Maximize the potential of your audience through expert ecommerce consulting designed to innovate your marketing technology and strategy..

As featured in

Financial Review

How we grow revenue.

We modernize growth oriented businesses for the digital world through a variety of tailored digital services. Our focus is to help build thriving profitable businesses through a data driven approach to strategy and marketing technology.

Work 1>

Digital platform & System Infrastructure.

We optimize your marketing technology to improve your efficiency, lower your costs and
improve customer lifetime value.


Work 4

eCommerce Consulting

Sometimes you just need help from an expert. We build internal marketing structure and source best-in-class talent to complement your existing teams to outperform your competition.

Work 3

Conversion Rate Optimization

There’s no point filling up a bucket with water if there are a bunch of leaking holes in it. Often times this is exactly what your website is doing - leaking conversions. We obsess over every detail of your website to improve marketing efficiency, hit KPIs, and drive higher conversion rates.

Work 2

Customer Retention & Reengagaement

Increasing the lifetime value of your customers has a palpable flow on effect to the rest of your business. We drive performance + profit by optimizing existing marketing efforts, leveraging intelligent strategy to find pathways for increased repeat purchases from your customers.

Igniting the growth in your ecommerce

Whether you’re a legacy company looking to modernize your business for the digital world or a high-growth brand expanding at a breakneck pace, Fireside is your solution.

Client Studies


Los Angeles Chargers

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MUD/WTR is one of the fastest growing DTC brands in the market today

Far Niente

Far Niente is an established winery offering some of the world’s most premium wine.

Our leadership team


Drew founded Fireside in 2007, growing the agency from a one-man shop to a globally recognized digital agency. He’s happiest playing basketball or climbing the Peloton leaderboard.

Drew Himel


Katlyn has spent over a decade in the digital marketing space helping a multitude of diverse brands, D2C and B2B in a wide range of categories including apparel, automotive, beauty/wellness, food/beverage, financial services and sports. Katlyn is responsible for overseeing client services and assuring top notch client communication and satisfaction. With her career solely being on the agency side, she knows exactly how best to manage agency + client relationships.

Katlyn Plummer

Head of Accounts

Angie is a Jax native, passionate about travel, charcuterie, and camping. The proud supervisor of 2 rambunctious boys, 1 awesome husband, and a lover of all things dogs.

Angie Speas

Head of Operations

Erin is a New Jersey native, UConn grad and Victoria’s Secret alum who traded concrete for the sun & sand. She loves dinner dates with her husband, hanging with her daughter and rescue pup. Reading, running, the ocean, the Yankees, and a glass of pinot noir are a few of her favorite things.

Erin verDorn

Head of Strategy